Spanish producers are hoping to raise awareness of their products’ quality across Europe.

From next month the 32 major salad and vegetable growers and exporters in the Almeria region will adopt the use of a new guaranteed seal of quality on packaging.

The seal will underline the fact that all have passed the strict requirements necessary under the Spanish Aenor quality control system.

Almeria, which is the heartland of Spanish horticultural production, wants to take the concept further by taking the message to European consumers.