With a natural colour and pleasantly fresh yet unfussy taste, Asda’s juice (four stars out of five) was all you could ask for in own-label OJ. Tesco’s (two stars) flavour was fine, but although it was joint cheapest, its appearance – somehow both cloudy and watery – cost it points.

At 86p, the rest of the bunch cost slightly more than Asda and Tesco’s offerings. A touch more tart, the Sainsbury's effort (three stars) had zing but its aroma was a little synthetic – also an issue for the unconvincing Morrisons proposition (one star), which tasted bland and was more like cordial.

Waitrose’s juice (two stars) smelt breakfast-fresh but had a sickly-sweet taste, leaving Asda, which was joint cheapest at 80p, the clear winner.