Quavers is bidding to reverse a 2.5% dip in sales over the past year with its first TV campaign for eight years.
Brand owner Walkers is spending more than £1m on a new Quavers ad campaign, which will include a re-run of the 1997 animated TV commercial They’re Floaty Light.
The crisps giant will also run an outdoor poster campaign in the north of England, as well as sampling initiatives in Walkers 12s multipacks.