Rachel's Dairy has stepped up its attempts to snare the indulgent Christmas shopper with two premium launches.

The organic specialist has created a 'deliciously creamy' multipack featuring two chocolate and two toffee thick and creamy probiotic yoghurts.

A new toffee flavour has also been added to Rachel's Divine Rice range. The product contains 137 calories per 100g.

The company is running a major sampling programme to back the launch and will tour national food events to drive trial.