More than 250,000 consumers are set to trial new Rachel's Organic yogurt and milk products this summer as part of a £200,000 push.
The company hopes a programme at consumer events and county shows throughout the UK will build awareness of the brand and attract new fans.
Promotional staff will be attending a host of events to hand out samples, including at the Stratford Food Festival at the end of August and Royal Berkshire Show in September.
Marketing director Neil Burchell said: "We see this as crucial, not only in terms of sales and marketing, but also a way in which to gauge essential consumer feedback. We particularly value customer reaction to new flavours and products."