Rachel's Organic is launching a campaign to promote its products' role in a "naturally stylish lifestyle" ahead of National Organic Dairy Week next month.

The campaign, which is named Calling All Rachels, encourages consumers called Rachel, or anyone who has a friend, relative or even a pet by that name, to log on to a specially designed website.

Consumers will be able to take part in a healthy lifestyle challenge and a competition to win a £2,000 makeover by eco-friendly lifestyle guru Joanna Yarrow.

The website, which goes live next week, will be supported by press in lifestyle glossies.