Lever Fabergé washing brand Surf is backing its latest in-pack offer with a four-week round of ads on national radio.
The offer, which runs until mid-February, features on packs of 24 and 48 Surf tablets with each carrying a £50 voucher redeemable against a Thomson holiday.
Vouchers are valid for departures up to March 31 and more than one may be used against certain holidays.

drynites change
Kimberly-Clark is putting £1m behind the rebranding of absorbent pant brand DryNites. Packaging is changing in a bid to make the brand more appealing to children and "less medical" in appearance, while the brand's first TV campaign for DryNite Pyjama Pants will be supported by direct mail, sampling and instore activity.

faggot activity
Frozen pork faggots specialist Mr Brain's is launching National Faggot Week between January 26 and February 1, five days of nationwide promotional activity which aims to build awareness of the Black Country dish. The Mr Brain's Faggot Roadshow, featuring new brand ambassadors the Doody family from Wolverhampton, will visit Birmingham, Sheffield and Nottingham plus universities in Liverpool and Leeds.

maman supply
In our Focus on Jams, Honey and Preserves feature last week (page 38), we incorrectly stated that Bonne Maman jam was imported by Centura Foods. Bonne Maman ­ which is the UK's top premium jam brand with a 31.6% volume share [ACNielsen] ­ is made in France by Andros and supplied to the UK exclusively by Andros UK. We would like to apologise for any confusion.

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