Bestfoods is injecting £5m into a raft of activity to back its Knorr brand's August debut in two sauce categories and the relaunch of its stock range. The starring role goes to the New World Cooking Sauces range, five varieties of South Africa's "rainbow cuisine" (rsp £1.49). Its £3m support package includes instore promotion and links with host foods. "It's a relatively unfamiliar cuisine so we need to drive trial," said brand manager Wendy Aitken. A press advertising and PR campaign will run from October to March. The other August debutante ­ the Classic Pour Over sauce range ­ is Knorr's first move into wet pourover ambient sauces. It comes in 200ml doy pouches, designed for smaller households, in four traditional varieties aimed at premium host foods (Rsp 89p). Bestfoods also aims to attract younger consumers to stock cubes. It is adding two organic varieties ­ vegetable and chicken (rsp £1.09 and £1.25) ­ at the end of August, giving the range a facelift and launching a £2m campaign fronted by chef Nancy Lam. This links the brand with Oriental meals and includes TV advertising in Scotland, a recipe booklet giveaway with magazines, instore links and sampling. {{P&P }}