n Italian coffee specialist Lavazza has become the third major company within six months to launch a branded coffee certified by the international conservation organisation Rainforest Alliance.
n Lavazza’s 100% Arabica coffee is called Tierra (Spanish for ‘earth’) and is available from November 1 at an rsp of £2.99 for a 250g tin.
n The company is following in the footsteps of Gala Coffee & Tea and Kraft Foods.