South Caernarfon Creameries is launching a new range of branded dairy products designed to fill a gap in the market for authentic Welsh produce.

The new Dragon range includes full-fat, semi and skimmed milk, salted butter, mild, medium, mature and vintage Cheddar as well as Caerphilly.

In a survey conducted by the company with 100 consumers in Wales and border regions, all respondents claimed they wanted to purchase more Welsh products but only 62% believed products currently on offer were ­authentic.