Top advertisers 20117

You might expect fmcg to be at the forefront of digital advertising, but marketers have been playing it safe, spending big on TV and billboard campaigns. So what’s stalling the digital revolution?

Bamboozled online by fake news, YouTube terrorists and figure-skewing digital bots, food and drink CEOs stuck with the devil they know when it came to dishing out marketing budgets in 2016, opting to spend millions more pounds on tried and tested media instead.