United Biscuits is focusing its festive NPD on chocolate connoisseurs, with new Belgian Chocolate biscuits among a wider roll-out of seasonal snacks and cakes for this Christmas.
United Biscuits is relaunching its McVitie's Penguin brand with a lower calorie content and revamped packaging. The reformulated range (excluding Penguin Wafer), which is rolling out now, contains 106 calories per bar, compared with the...
United Biscuits is giving its Cheddars savoury biscuits a packaging overhaul so they look more similar to Mini Cheddars. UB said it wanted to inject "a greater sense of personality" into the range by imitating the appearance of its Mini...
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