Chicken is the new bacon for one company in New Zealand.
Leading poultry producer Tegel Foods recently launched Smoked Chicken Rashers on to its home market and claims initial sales were successful.
Marketing manager Rod Hanna said: "This product has taken more than 12 months to develop and is produced at our new upgraded Christchurch plant."
He said currently there were no firm plans to export the rashers to the UK, but the export potential of the product was being assessed.