Danepak is going down the convenience route with the introduction of two pre-cooked bacon products. Following a trial last year, Streakers is being relaunched with more emphasis put on bacon as a meal ingredient. Rsp is £1.89 for a 40g pack of 12 pieces of crispy cooked streaky bacon. Rashers is pre-cooked back bacon that can be eaten cold or heated in the microwave (rsp £1.99 for 100g pack with six rashers). Both are available from July 31. Danepak marketing manager Madeleine Cassidy said the idea is to educate the consumer about the versatility of bacon, particularly as a meal ingredient, "to increase the usage occasions of bacon and bring more consumers to the category as a whole". {{P&P }}

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