?Highlight the range of premium block chocolates to capitalise on the growing popularity of self-treating, gifting and special occasions. Shoppers can easily be tempted in this category with special offers and through relevant PoS that appeals to their indulgent senses.
?Provide mini-tester sizes on new products and variants to minimise the risk of disappointment of buying normal size and
not liking it.
?Review segmentation and make sure sector adjacencies are appropriate for encouraging incremental and impulse sales.
?Ensure display is kept tidy and neat because it is a heavily shopped category.
?Minimise the number of shoppers who are shopping the display but walking away without buying by making the fixture easier to shop and different product types more defined on shelf.