New Zealand kiwifruit growers are looking forward to a record crop this year.
Production is likely to top 270,000 tonnes, a 10% increase on last year, which saw sales worth E250m.
The industry, in its centenary year of when the first fruit vines were brought from China, supports 2,700 workers and covers 10,000 hectares.
The majority of the crop will be traditional varieties, but production of golden kiwi, the sweeter, softer variety, is up by 25% and will top 39,000 tonnes this year.
Zespri International, the industry’s marketing arm, plans to ship 45 million trays of conventional kiwifruit to Europe, four million trays of golden kiwis and one million trays of organically grown fruit.