Kerry Foods is launching the biggest-ever marketing push for its Richmond ­sausages brand, with a packaging revamp and a new advertising slogan.

The £4m campaign, which kicks off on 16 August and will run for three months, will revolve around the slogan 'The taste that brings them home' to highlight Richmond as a "wholesome teatime treat" for the entire family.

There will also be ­television advertising and a ­nationwide campaign to find the best sausage ­recipe.