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Wrigley has named Daniela Campari as its new UK marketing director. She joins Wrigley in June from Coca-Cola, where she has held roles including global marketing director for sports energy and director of innovation in North America.
Coca-Cola Enterprises has appointed Stuart Agates to the role of head of energy, tasked with maintaining the soaring sales growth of Relentless.
Coca-Cola is hoping to dramatically boost its position in the energy market with the first energy shot under its Relentless brand. The 50ml Relentless Shots are said to provide the same energy as half a can of regular 500ml Relentless, with...
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