Somerfield is launching a new variety of strawberry, which has been christened by shoppers Red Delight.

The retailer launched a competition to name the fruit in its customer magazine in August.

Originally called Variety 57, it was selected by Somerfield from more than 60,000 new varieties for its perfect looks and sweet taste.

Supplier Redeva, which is part of Redbridge Worldfresh, says it is aiming to stimulate the winter strawberry market.

It is grown in Morocco and Egypt and will appear in stores from next month to mid-March.