The support behind Red Square, Halewood's vodka premix, is continuing with poster and tv campaigns. Halewood is spending £500,000 above the line on a two week national poster campaign this month and a two week television campaign running at the beginning of April on ITV, C4, C5 and satellite. From a standing start 12 months ago, the brand has been riding the wave of interest in premixed spirits and is close to selling 100,000 cases a year. Marketing director Bob Rishworth said: "Sales have grown dramatically since the first burst of advertising in November and December. "We are confident we have identified our target market and by adding to our campaign with PR, advertising and sponsorship we will put Red Square firmly on the pre-mixed alcoholic drinks map." {{DRINKS }}

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