Tennent's Bass is planning to build on Tennent's status as Scotland biggest alcohol brand with a three year marketing programme called the Tennent's Experience. The brand has an annual marketing budget of £7m and a significant part of this will be spent on initiatives connected with the programme. It starts this month with a new brand identity for the on and off-trades. There is a national on-trade competition to find the best pint of its lager in Scotland and a new TV ad will go air in December. The new brand identity, which continues to make the most of the Red T icon, will be supported in the take home market with a range of permanent display items and promotional activity. A Bass spokesman said sales volumes of the brand are growing at 2.3% a year and it is Scotland's biggest consumer brand with a retail value of £326m. {{DRINKS }}

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