British Bakeries is to open a chain of regional distribution centres across the UK as it focuses on improving service levels. The Hovis brand owner opened its first 150,000 sq ft site in Dagenham in May, and is preparing to start delivering from a second in Glasgow in the autumn. A third in Avonmouth will follow in 2003 and another three sites have also been identified. Colin Stephens, director of sales for convenience at British Bakeries, told delegates at the Harris International Marketing conference, C in 2004': "British Bakeries recognises service has been poor and inflexible, particularly to convenience stores. "Most trade in bread takes place in the evenings when availability is poorest. Bread is a problem category, we want to make it a better one." British Bakeries operates 16 large scale bakeries in major UK cities, supplying about a third of the market for plant baked bread. The investment will allow deliveries to be made throughout the day. {{NEWS }}

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