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Coors Brewers has launched a new business to promote beer to women. The BitterSweet Partnership, which has evolved from Coors' 2008 campaign Project Eve to become a business in its own right, will provide a marketing, research and...
Coors Brewers will be highlighting the calorie count of its Carling 30cl bottles when it relaunches them this summer. The company hopes the packaging – which will state the beer’s 99-calorie count – will tempt more women into supermarket beer...
Coors Brewers has used new cold-activated technology in a packaging redesign for Coors Light beer.
When the bottle or can reaches ready-to-drink temperature the Rocky Mountain icon turns blue.
The new format would create a point of difference...
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