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Heineken has handed the reins for its UK marketing to Jacco van der Linden. He is currently marketing director at the group’s Nigerian Breweries subsidiary, a role he has held since 2008.
Heineken has announced a 2% fall in UK beer volumes for the past quarter, despite a strong performance from its flagship lager brand.
Heineken will be the official beer of the 2015 Rugby World Cup, to be held in England. The lager brand has extended its ongoing agreement with the tournament for another four years.
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