
Category suppliers are increasingly focused on developing alternatives to traditional tobacco that closely replicate the latter’s experience. But the sheer diversity in the market requires a more consultative approach from retailers, they say.

Flavour innovation and premiumisation are two of the major trends set to continue spurring the beer & cider market forwards. However, the low- & no-alcohol sector, while small, is also making its impact felt as an increasing number of suppliers join the bandwagon.