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Food waste is a lose-lose situation for the environment, the struggling families in today’s tough economy and for the food retailers.
The new open GS1 DataBar barcode standard enables new food waste reduction applications that offer relevant, environmentally friendly and personalized fresh food deals.
An example of such an application is the “End Grocery Waste” App. This GS1 DataBar based application encourages efficient consumer shopping behavior that makes fresh food affordable for all families, maximizes grocery retailer revenue, and effectively reduces the global carbon footprint.

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