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Hi Andrew
I think you are right on the money with this article. Click & Collect is a necessity for retailers because customers want it. It is part of the multichannel offer and providing a service that matches on-line convenience customers enjoy when placing their order is crucial. What is also crucial is offering the service in a cost effective efficient way that retailers can profit from. Hitting both of these birds can be done with the right technology.
Jolyon Platts

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