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I've seen this campaign, and I have to commend The Grocer for singling it out for commendation. Food advertising - especially food preparation advertising - is ubiquitous these days, and any ad which a) breaks the food porn mould, but b) still makes your mouth water, is a new industry standard. I was impressed by what Quorn did with Mo Farah - a very entertaining campaign which somehow lifted Quorn out of the 'boring health food' category and dropped it firmly into the great-tasting AND healthy category. And the 'Q&A' device in the new campaign is engaging without being intrusive. Well done, Quorn - roll on the next ads in the campaign!

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