Report comment

Insight which promotes action is essential for every data-driven business operation, but understanding shopper preferences is the tip of the iceberg. To meet shopper demand it is vital that retailers work closely with their suppliers to ensure that information is shared, analysed and acted upon.

Retailers who share flow of goods data with suppliers (forecasts, actual sales, stock levels, service levels etc.) and suppliers who analyse, monitor and act on a daily basis, see improvements in both availability (up} and waste (down).

Like Google Trends, the entry level SKUtrak service (daily alerts and dashboards) is free and available to all supermarket suppliers. Learning to use retailer data on a daily basis is critical for the success of supermarket suppliers, in building a trusted partner relationship with their retail customers.