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The high entry price of £549 + VAT per SKU is too big a risk for small businesses, however confident they are in their brands.
I appreciate that The Grocer focuses on Mutiple Grocery, and for big FMCG businesses, with huge marketing budgets, this is a drop in the ocean.
But it would be nice to see some Newcomers' awards for small businesses as well. - For those real innovators and entrepreneurs risking their all - the ones to watch in the year(s) to come.
- At a much reduced entry price.

Good luck to all of those businesses in 2019!

Chris Collis.
Elfie Drinks Co.

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