Focus On Hot Desserts

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Is Britain’s love of hot desserts cooling? As the cold nights draw in, we all love a hot pud. But value sales are static - up just 0.6% to £157m, and volume sales have slipped noticeably, by 5.1%.

How can this be? One reason is the introduction of individual desserts, and indeed this is the only pack format in volume and value growth.

While this is good news for makers of the type of indulgent single-serve product that’s taken off in recent years, it’s from a very small base, just 4.5% of the category.

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