10 things you need to know about... bread & baked goods

Bread lead

10 Things You Need To Know About... Bread & Baked Goods

14 Sep 2016 | By Amy North

For our latest digital feature, we’ve turned our attention to the struggling bread category. More than £70m has been wiped off sales in the past year and now less than half of Brits munch on it every day. So, what are we eating instead? And what can retailers do to reignite the nation’s love of carbs?

lettuce wraps

Carb dodgers: English most likely to swap bread for lettuce

14 Sep 2016 | By Amy North

Brits are turning to low-carb options as 17% of the English who swapped the bread in their sarnies chose low-carb options as a replacement

Revealed: Less than half of Brits now eat bread daily

Revealed: Less than half of Brits now eat bread daily

14 Sep 2016

Exclusive research reveals that bread consumption has sunk to new a new low. So who’s dodging bread the most? 

Japan: Caramel Muffish

Sweet breads: top global NPD from choc bagels to 'muffish'

14 Sep 2016 | By Maddie Maynard

Sweet treats top our list of global innovations, from cinnamon & popcorn flavoured bread to Nutella wafers

sherlock bakery 1

Creative challenge: use your loaf to reignite the bread aisles

14 Sep 2016 | By Amy North

We’ve asked retail design agency Sherlock to reinvent the bread & baked goods aisles, to reignite consumers’ love of a freshly baked loaf. Here’s what they came up with…

focus on bread, basket of bread

Own label bread gains £40m as brands continue to crumble

14 Sep 2016 | By Amy North

As the price war takes its toll on bread sales, own label is storming ahead with volume sales up an impressive 5.3%

bagel

Revealed: 40% of Brits ditch bread in their sarnies

14 Sep 2016 | By Amy North

Brits are replacing the bread in their sarnies for wraps, sandwich thins and pitta bread. So, what is the most popular sandwich alternative?

Daves killer bread

Making a killing: what we can learn from Dave’s Killer Bread

14 Sep 2016 | By Rob Brown, Amy North

Dave’s Killer Bread is causing a stir in the US market. So what can the UK learn from this unashamedly different brand?

sandwich

Welsh are biggest bread fans with 60% tucking in daily

14 Sep 2016 | By Amy North

The Welsh are the biggest carb lovers in Britain with over half of them admitting to munching on bread every day

warburtons protein

Bread muscles in on health trend

14 Sep 2016 | By Amy North

Bread brands set out to convince consumers bread can be good for them with a sprinkling of seeds and added sunshine

latest news

Kingsmill Farmhouse Loaf

Unite warns of ‘bread drought’ if Kingsmill drivers strike Subscription

15 Nov 2017 | By Daniel Selwood

West Bromwich personnel are being balloted in response to a ‘paltry’ pay offer from Allied Bakeries

Warburtons Gluten Free range

Warburtons ditches Newburn in rebrand for gluten-free range Subscription

11 Nov 2017 | By Carina Perkins

Distinctive orange and black packs featuring the new logo will roll out from 15 January

Bettys TV ad still, Xmas 2017

Bettys visits Enchanted Forest for first-ever TV advert Subscription

10 Nov 2017 | By Daniel Selwood

The commercial will make its debut tonight (10 October) during Emmerdale

Warburtons ‘Pride & Breadjudice’ ad starring Peter Kay

Warburtons debuts ‘Pride & Breadjudice’ ad starring Peter Kay Video

05 Oct 2017 | By Daniel Selwood

A three-minute version will air on 7 October during ITV’s The X Factor

Genius Gluten Free Toastie half-loaf

Genius Gluten Free unveils new look and half-loaves

27 Sep 2017 | By Daniel Selwood

A £1m investment will kick off on 2 October featuring three online films

insight

pie one use

What veggie revolution: savoury pastries & meat snacks 2017 Video Subscription

21 Nov 2017 | By Natalie Brown

Vegetarianism might be on the rise, but Brits are still willing to eat more meat if it’s wrapped in pastry

White cottage loaf and wheat

Surging wheat costs set to hit bread prices Subscription

10 Nov 2017 | By Carina Perkins

Allied Bakeries warned this week it would be forced to pass on losses incurred in the wake of surging wheat cost

Warburtons ‘Pride & Breadjudice’ ad starring Peter Kay

Peter Kay packs in the laughs in Warburtons 'period drama' Video

11 Oct 2017 | By Mark Dishman

Warburtons and Peter Kay are two of Bolton’s most famous exports. So does Kay’s three-minute ad for the baker deliver?

New York Bakery Co's The Woman Who Runs New York

New York Bakery Co readies biggest-ever TV ad push Video

09 Sep 2017 | By Daniel Selwood

‘The Woman Who Runs New York’ will make its small screen debut on 18 September

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