10 things you need to know about... bread & baked goods

Bread lead

10 Things You Need To Know About... Bread & Baked Goods

14 Sep 2016 | By Amy North

For our latest digital feature, we’ve turned our attention to the struggling bread category. More than £70m has been wiped off sales in the past year and now less than half of Brits munch on it every day. So, what are we eating instead? And what can retailers do to reignite the nation’s love of carbs?

lettuce wraps

Carb dodgers: English most likely to swap bread for lettuce

14 Sep 2016 | By Amy North

Brits are turning to low-carb options as 17% of the English who swapped the bread in their sarnies chose low-carb options as a replacement

Revealed: Less than half of Brits now eat bread daily

Revealed: Less than half of Brits now eat bread daily

14 Sep 2016

Exclusive research reveals that bread consumption has sunk to new a new low. So who’s dodging bread the most? 

Japan: Caramel Muffish

Sweet breads: top global NPD from choc bagels to 'muffish'

14 Sep 2016 | By Maddie Maynard

Sweet treats top our list of global innovations, from cinnamon & popcorn flavoured bread to Nutella wafers

sherlock bakery 1

Creative challenge: use your loaf to reignite the bread aisles

14 Sep 2016 | By Amy North

We’ve asked retail design agency Sherlock to reinvent the bread & baked goods aisles, to reignite consumers’ love of a freshly baked loaf. Here’s what they came up with…

focus on bread, basket of bread

Own label bread gains £40m as brands continue to crumble

14 Sep 2016 | By Amy North

As the price war takes its toll on bread sales, own label is storming ahead with volume sales up an impressive 5.3%


Revealed: 40% of Brits ditch bread in their sarnies

14 Sep 2016 | By Amy North

Brits are replacing the bread in their sarnies for wraps, sandwich thins and pitta bread. So, what is the most popular sandwich alternative?

Daves killer bread

Making a killing: what we can learn from Dave’s Killer Bread

14 Sep 2016 | By Rob Brown, Amy North

Dave’s Killer Bread is causing a stir in the US market. So what can the UK learn from this unashamedly different brand?


Welsh are biggest bread fans with 60% tucking in daily

14 Sep 2016 | By Amy North

The Welsh are the biggest carb lovers in Britain with over half of them admitting to munching on bread every day

flower and white gluten free muffins

Be free from gluten: our pick of the top gluten-free launches

14 Sep 2016 | By Amy North

Baked goods shelves are becoming more diverse as gluten free’s major players expand their offering. Here’s our pick of some of the top launches from the past year…

latest news

Hovis Lower Carb Tasty Wholemeal

Hovis targets healthy shoppers with range of Lower Carb loaves Subscription

15 Jun 2017 | By Daniel Selwood

The trio of 400g loaves promise 30% fewer carbs than typical sliced bread


Polish bakery applies for ‘Brexit Bread’ trademark

31 May 2017 | By Daniel Selwood

Polish Village Bread in Hayes has applied for a class 30 trademark for the name

Peter Kay and Jonathan Warburton

Peter Kay follows in Muppet footsteps for Warburtons

09 May 2017 | By Daniel Selwood

The comic will appear in a TV ad that will air later this year

PAUL picnic hamper web

Paul targets summer picnickers with al fresco meal deal

09 May 2017 | By Ellis Hawthorne

Each deal includes a free ‘Sac a Pique-nique’ cool bag and a disposable paper tablecloth…

GBBO's Paul Jagger with Homepride's Fred

Homepride to mark Real Bread Week with Bake Off’s Paul Jagger Subscription

04 May 2017 | By Daniel Selwood

Jagger will host a Facebook Live event to answer questions about baking bread


Mary Berry Cooks

Can the Bake Off boost live on after Mary? The industry needs it to Video Subscription

23 May 2017 | By Rob Brown

The Great British Bake Off became an institution, even the Royals were rumoured to watch it. But now she’s gone the show badly needs another secret ingredient when it relaunches on C4

bread one use

Bread & baked goods category report 2017 Video Subscription

04 May 2017 | By Anne Bruce

With slumping sales for wrapped and fresh as well as sandwich alternatives, are bread brands doing enough to innovate?

candice brown one use

Who were the winners in the last BBC Great British Bake Off? Subscription

04 Nov 2016 | By Beth Gault

The popularity of the programme was undeniably good news for the home baking category, which has actually been declining

Bread and butter

The Grocer tackles the great British bread challenge Subscription

19 Sep 2016 | By Amy North

Fewer than half of Brits tuck into a slice or more on a daily basis, according to our exclusive consumer research

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