Breakfast Report 2016

Break leade

10 things you need to know about... breakfast

31 Aug 2016

For our latest digital feature we’ve turned our attention to the most important meal of the day. So how is it changing? 


Revealed: The true impact of bacon & bangers cancer link

31 Aug 2016

More than half of those who are aware of the latest bacon health scare are trying to cut back, a poll for The Grocer reveals


Concern over kids cereal sugar content is mounting

31 Aug 2016 | By Amy North

More Brits are now concerned about the amount of sugar in cereals aimed at children, but many also believe they’re a good source of fibre…

M 1

On the go: Can in store brekkie bars offer a smarter start?

31 Aug 2016

We’ve tasked brand experience agency Momentum Worldwide with helping retailers make the most of on the go. Here’s what they came up with… 

France: Amaranth and Chocolate Biscuits

Global innovations: Soup and savoury cereal for breakfast?

31 Aug 2016 | By Maddie Maynard

With Mintel’s help, we’ve searched the globe for the cleverest and craziest new breakfast launches. Find out what we’ve come up with here…

Cooked breakfast black pudding

Full English? Pah! Scots fry up more often than English

31 Aug 2016 | By Rob Brown

Exclusive research for The Grocer reveals the breakfast habits of Brits by region, with some surprising results… 

Squeal product shot

Creative challenge: How to create a bloody good breakfast

31 Aug 2016 | By Amy North

Grrrr… with the paleo diet still in full swing we asked creative agency Path to come up with a breakfast to tap the trend. Pig out here! 


Revealed: Baked goods get a 10% rise at breakfast time

31 Aug 2016

Brits are tucking into croissants, muffins and pastries for breakfast with growing frequency, says Kantar

weetabix protein

Nisa buyer: On the go breakfast is now an 'essential offering'

31 Aug 2016 | By Amy North

Cereal manufacturers are changing the way they communicate with consumers as the war on sugar hits, says Jayne Lattimore


Infographic: Who's plumping for protein at breakfast?

31 Aug 2016

Younger consumers are far more likely to value a high protein breakfast, a poll for The Grocer reveals


Quaker Oats Oats So Simple Protein Sachets

Quaker Oats unveils Oat So Simple Protein range Subscription

19 Jun 2017 | By Daniel Selwood

The NPD comprises wholegrain oats and soy, providing 20g of protein per 100g

kelloggs milk and cereal bar, rice krispies variant

Kellogg’s cuts sugar and adds nutrients to cereal bar range Subscription

25 May 2017 | By Daniel Selwood

Sugar in the three-strong lineup has been axed by an average of 21% per variant

Fuel10K low-sugar granola, both variants

Fuel10K unveils first reduced sugar breakfast line Subscription

22 May 2017 | By Daniel Selwood

The NPD is the brand’s first not to feature a protein claim on front of pack

Benecol Plus Heart Vitamin B1

Weak pound hits first quarter sales at Raisio Subscription

10 May 2017 | By Alec Mattinson

Finnish food group Raisio has announced an 18.9% fall in first quarter revenues as the weak pound hit sales of Benecol and its confectionery products in the UK.

Bidood healthy breakfast

Bidfood campaign encourages children to eat a healthier breakfast Subscription

09 May 2017 | By Matt Strudwick

Better Breakfast will see the wholesaler work with schools to help them ‘build a better breakfast club’



Post-Brexit surge in wheat hits breakfast bowl prices Subscription

23 Mar 2017 | By Carina Perkins

After Weetabix warned Brexit could hit breakfast, shoppers are already paying more for some favourite cereal brands

waitrose 1 muesli

Waitrose 1 Honey, Cashew & Toasted Coconut Muesli: acid test Subscription

23 Mar 2017 | By Daniel Selwood

It’s a tough time for cereal. The category has seen £51.8m wiped off sales

cereal motel

Smutty cereal: a sexy way to start the day?

23 Mar 2017

London startup Cereal Motel has come up with a quartet of what it calls ‘deliciously inappropriate cereals’

cereal offender

Cereal offenders: Cereals Category Report 2017 Video Subscription

23 Jan 2017 | By Amy North

At the forefront of the war on obesity, how much progress are the big brand bad boys making in reformulation?

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