Breakfast Report 2016

Break leade

10 things you need to know about... breakfast

31 Aug 2016

For our latest digital feature we’ve turned our attention to the most important meal of the day. So how is it changing? 


Revealed: The true impact of bacon & bangers cancer link

31 Aug 2016

More than half of those who are aware of the latest bacon health scare are trying to cut back, a poll for The Grocer reveals


Concern over kids cereal sugar content is mounting

31 Aug 2016 | By Amy North

More Brits are now concerned about the amount of sugar in cereals aimed at children, but many also believe they’re a good source of fibre…

M 1

On the go: Can in store brekkie bars offer a smarter start?

31 Aug 2016

We’ve tasked brand experience agency Momentum Worldwide with helping retailers make the most of on the go. Here’s what they came up with… 

France: Amaranth and Chocolate Biscuits

Global innovations: Soup and savoury cereal for breakfast?

31 Aug 2016 | By Maddie Maynard

With Mintel’s help, we’ve searched the globe for the cleverest and craziest new breakfast launches. Find out what we’ve come up with here…

Cooked breakfast black pudding

Full English? Pah! Scots fry up more often than English

31 Aug 2016 | By Rob Brown

Exclusive research for The Grocer reveals the breakfast habits of Brits by region, with some surprising results… 

Squeal product shot

Creative challenge: How to create a bloody good breakfast

31 Aug 2016 | By Amy North

Grrrr… with the paleo diet still in full swing we asked creative agency Path to come up with a breakfast to tap the trend. Pig out here! 


Revealed: Baked goods get a 10% rise at breakfast time

31 Aug 2016

Brits are tucking into croissants, muffins and pastries for breakfast with growing frequency, says Kantar

weetabix protein

Nisa buyer: On the go breakfast is now an 'essential offering'

31 Aug 2016 | By Amy North

Cereal manufacturers are changing the way they communicate with consumers as the war on sugar hits, says Jayne Lattimore


Infographic: Who's plumping for protein at breakfast?

31 Aug 2016

Younger consumers are far more likely to value a high protein breakfast, a poll for The Grocer reveals


Kellogg's Corn Flakes, Christmas ad 2017

Kellogg’s signs up Santa Claus for #MyPerfect bowl ad

20 Nov 2017 | By Daniel Selwood

The 20-second Corn Flakes advert will make its debut tonight (20 November) during Emmerdale on ITV

Gavin Loftus

Gavin Loftus, Weetabix on the Go, on mirrors and penguins

02 Nov 2017 | By Megan Tatum

My first job was milkman. Clearly the start of a promising career in milk drinks…

Kellogg's Coco Pops 240g bag

Kellogg boosts sales for first time two years Subscription

31 Oct 2017 | By Edward Devlin

Cereal and snacking giant Kellogg has increased sales for the first time in more than two years as its cost-cutting strategy and expansion into healthier foods showed signs of beginning to work.

spoon cereals web

Spoon Cereals rolls ancient grains muesli duo into Waitrose Subscription

09 Oct 2017 | By Carina Perkins

The new line-up is set to bring the “wow factor” to muesli…


Changing breakfast habits hit big three cereal players' sales Subscription

06 Oct 2017 | By Alec Mattinson

Changing habits at Britain’s breakfast tables have shrunk sales and profits at all three of the UK’s biggest cereal player


porridge champs

Don't underestimate the value of repeating a good idea

10 Nov 2017 | By Camilla Barnard

Last month we held the Rude Health Porridge Championships – our annual cook-off competition – for the fifth time…

Eat Natural Granooolala range

Eat Natural launches Granooolala high-protein granola Subscription

04 Sep 2017 | By Daniel Selwood

Rolling out in early September, the premium NPD contains between 15.1g and 16.7g of protein per 100g

Sally Abbott

A kneejerk reaction isn't responsibility

17 Aug 2017 | By Sally Abbott

Last week, a number of cereal manufacturers came under fire for not being transparent about how sugary their products real

breakfast cat report

Breakfast's lost generation: Breakfast category report 2017 Video Subscription

04 Aug 2017 | By Beth Gault

The seats around the breakfast table once filled by the young are empty. How to lure back the lost generation?



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.