Cakes & Biscuits Report 2016

10 Things You Need To Know About... Cakes & Biscuits

cakes & biscuits lead image

10 Things You Need To Know About... Cakes & Biscuits

30 Nov 2016 | By Amy North

For our latest digital feature we’ve lifted the lid on the cakes & biscuits market. Sales are rising nicely for some, while others are crumbling. To find out more grab a cuppa and dive in here…

Oreo

Revealed: Biscuits' best performing brands

30 Nov 2016 | By Amy North

Oreo has stomped on the competition with an extra £11.8m added to brand value over the past year. So which other brands are flying off the shelves?

Malaysia: Pizza Flavoured Crackers

Health dominates our cakes & biscuits global NPD picks

30 Nov 2016 | By Amy North

Spelt, protein, mushrooms and other healthy ingredients have infiltrated the cake & biscuits aisles around the world. Check out our top 10 global NPD picks here!

Alex Bristow Spar buyer

Buyers: Promotions 'stripping' profitability out of biscuits

30 Nov 2016 | By Amy North

Everyday biscuits are struggling as a result of increased promotional activity, says Spar buyer Alex Bristow, but on the go presents a lucrative opportunity for the market

cadbury amaze bites

Amaze-ing! Small treats mean big sales for Cadbury

30 Nov 2016 | By Amy North

Small cakes are flying off the shelves as Brits seek smaller, more indulgent treats made for sharing. So who’s winning as a result?

Sainsbury’s Free From Christmas Cake

Help your elf: Our top picks of Christmas cakes & biscuits

30 Nov 2016 | By Amy North

We’ve unwrapped the best cakes & biscuits on offer this Christmas, from an indulgent present-shaped cake to pig in blanket crackers

Mr Kipling

A convenient opportunity: Brands eye growth in c-stores

30 Nov 2016 | By Amy North

From smaller portions to on-the-go packs, how are cake & biscuit brands and retailers tapping the opportunity for c-stores?

Bourbons and Custard Creams

Oh crumbs! £26m wiped off everyday biscuit sales

30 Nov 2016 | By Amy North

Britain’s beloved custard creams and digestives are under attack. Sales of everyday biscuit barrel fillers are crumbling as Brits seek more indulgent treats

chocolate cake

Infographic: Which retailer has the biggest slice of cake?

30 Nov 2016 | By Amy North

Which retailers’ cake sales are rising nicely and whose are crumbling? We’ve crunched the numbers, with the help of Kantar, to find out

mcVities Nibbles

Revealed: The hottest biscuit launches of 2016

30 Nov 2016 | By Amy North

We’ve crunched the numbers, with the help of Kantar, to find out which new sub-brands were the most successful in 2016. So, who’s made the top five?

Mrs Crimbles

How is free from playing out in cakes & biscuits?

30 Nov 2016 | By Amy North

McVitie’s ventured into the gluten-free market this year, earmarking an it as an opportunity for the category. So, what potential does it have?

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