10 Things You Need To Know About...Free-from

free from lead illustration

10 Things You Need To Know About...Free-from

26 Oct 2016

Free-from food & drink is booming. We’ve polled consumers, spoken to brands and retailers and crunched the sales figures to find out why. Dig in here! 

Gluten free

1. More than one in four Brits have gone free from. Why?

26 Oct 2016 | By Rob Brown

A year ago 19% of Brits told us they’d gone free-from. Now 27% say they are. Why are so many dodging gluten, lactose and other allergens? 

Australia: Coconut, Cocoa & Almond Spread

2. Coco loco: Coconut steals the show in our global innovations

26 Oct 2016 | By Amy North

Coconut brownies, coconut with sauerkraut and coconut spread – this trendy ingredient is a key player in our top 10 global innovations


3. Infographic: Nuts on course to take free-from milk top spot

26 Oct 2016 | By Rob Brown

As Brits go nuts for coconut, nut milks are challenging soya to become the number one milk alternative


4. Revealed: How the baked free-from sector is sliced

26 Oct 2016 | By Rob Brown

Bread dominates the free-from baked goods sector, so where are the big growth opportunities?

primal pantry bars

5. Raw sales power: Paleo packs a punch in free-from aisles

26 Oct 2016 | By Amy North

Retailers could be missing a trick in the free-from aisles when it comes to raw, paleo-friendly products

birds eye gluten free fish fingers

6. Gluten-free NPD: Our top picks from the past year

26 Oct 2016 | By Amy North

Big brands are eyeing the free-from market for growth, with major players venturing into gluten-free over the past year. Here’s some of our top picks…

Gluten Free Tennent beer

7. Brewers eye gluten free market for growth

26 Oct 2016 | By Amy North

Could gluten-free beer be the next big thing? Tennent’s and Carlsberg venturing into the arena shows there’s potential

genius brown farmhouse bread

8. Free-from brands trusted to avoid contamination

26 Oct 2016 | By Amy North

Brits trust brands over own label when it comes to keeping the likes of gluten and lactose out of free-from products

Forthglade Houndsley Brothers

9. Clean eating for dogs sweeps the petcare category

26 Oct 2016 | By Amy North

Britain’s pets are going grain-free thanks to brands such as Forthglade, which launched a campaign called Clean Eating for Dogs fronted by the Houndsley Brothers



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