soft drinks report 2015

Soft drinks digital

10 things you need to know about... soft drinks

27 Mar 2015

We’ve teamed up with brands, retailers and market experts to lift the lid on the hottest new trends. We’ve looked at how players are responding to the sticky issue of sugar, the next big growth opportunities and much more…

fizzy soft drink

Revealed: What consumers really think about soft drinks

27 Mar 2015 | By Rob Brown

An exclusive poll for The Grocer has revealed high levels of support for a fizzy drinks tax and tougher regulation on the sale of energy drinks


Spot the difference: soft drinks boundaries are blurring

27 Mar 2015 | By Natalie Brown

Energy waters, juice & spring water blends, fortified drinks… things are being mixed up in bottled water. Here’s how…

Little Miracles

Health matters: Brits splash out on low and no cal drinks

27 Mar 2015 | By Amy North

Despite the battering soft drinks get in the press, the industry is cutting sugar. But how are no and low sugar variants doing? 


Buyer Q&A: retailers must play an 'active role' in cutting sugar

27 Mar 2015 | By Amy North

We quiz buyers from Asda, Budgens and The Co-op on their favourite launches, pet hates and how the war on sugar is shaping the category

Coca-Cola Life index

Life flies high with 9% share of Coke's advertising spend

27 Mar 2015

Which brands are splashing the cash on ads in soft drinks? And to what effect? 

Lucozade social web resize

Monster is the most 'socially active' soft drink brand

27 Mar 2015 | By Rob Brown

Are BMX, big waves and boobs the only way to make a splash on Facebook? And why are many big brands not on it? 

ribena ad web resize

Posh squash brands defy the cooling cordials market

27 Mar 2015 | By Natalie Brown

Squashes and cordials with ’moderate’ natural sugar content have hit the sweet spot as pocket squash sales rocket…

Latvia birch 5

Money can grow on trees (or inside them at least)

27 Mar 2015 | By Amy North

Tree waters such as birch and maple could be destined for big things. The Grocer heads to Latvia to find out more about these unusual products

New Zealand: Pear and Basil Soda

Top 10 global launches: from pink Pepsi to artichoke water

27 Mar 2015 | By Amy North

With the help of Mintel, we’ve rounded up 10 of the hottest (and weirdest) soft drinks from around the world, from curry sausage flavour energy drinks to hemp ice tea.

soft drinks news

Ocean Spray PET

Ocean Spray revamps chilled juice drinks with 25% rPET bottle Subscription

16 Nov 2018 | By Daniel Selwood

In the past five years, the brand has seen its portfolio of ambient and chilled juices lose 35% of value

Coca-Cola 2.0 main pic

Coca-Cola 2.0: how brand is transforming through radical NPD Subscription

15 Nov 2018 | By Daniel Woolfson

A broader, more versatile and more functional masterbrand strategy is behind Coke’s move into pastures new…

Little Freddie smoothies

Little Freddie adds low-sugar organic smoothie duo Subscription

14 Nov 2018 | By Daniel Selwood

Mighty Mango and Strawberry Smash (rsp: £1/90g & £3.50/4x90g) contain around 8g of sugar per 100g

irn bru

Irn-Bru faces Scotland in-store promo ban in HFSS clampdown Subscription

02 Nov 2018 | By Ian Quinn

Despite millions spent on a reformulation to slash sugar levels Irn-Bru may not get through the new proposals

Pepsi Max

PepsiCo pledges to up recycled content in plastic packaging

26 Oct 2018 | By Daniel Selwood

The supplier will aim to use at least 25% recycled content in all its plastic packaging within the next seven years

Westminster Parliament

May’s Brexit deal may be doomed – but it’s what the industry needs Subscription

15 Nov 2018 | By Ian Quinn

According to reports, last night’s cabinet meeting saw tears, shouting and almost fisticuffs

tractor farming ploughing field

If it’s crunch time for Brexit, so too for the UK’s farmers Subscription

14 Nov 2018 | By Carina Perkins

There’s still uncertainty abound for fmcg companies as May rallies support for the draft Brexit agreement 

Gavin Darby

Gavin Darby’s bitter sweet exit from Premier Foods Subscription

13 Nov 2018 | By Alec Mattinson

Premier Foods shareholders have got their way with the departure of CEO Gavin Darby

vevolution vegan festival

The Vevolution’s here: how the vegan movement is honing its business skills Subscription

12 Nov 2018 | By Rachel Graham

As Beyond Burger finally launches into Tesco and vegan festivals hit the mainstream, the business appeal of plant-based is growing

Grocer jobs Experts in FMCG

Krispy Kreme National Account Manager

National Account Manager - Krispy Kreme

circa £45,000 - £50,000pa (dependent on experience) plus £5k car allowance, and 15% Bonus potential
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