soft drinks report 2016

soft drinks lead image

10 Things You Need To Know About... Soft Drinks

30 Mar 2016

In the latest instalment of our series of digital features we reveal what consumers really think about the soft drinks tax and how concerns over sugar are already impacting the category

soft drinks sugar

More than half of Brits support sugar tax... but will it work?

30 Mar 2016

As the taxman chases soft drinks, a poll for The Grocer raises questions over how effective the sugar levy will be…

Zest adevrt by RPM

Creative challenge: can sugar be a virtue for soft drinks?

30 Mar 2016 | By Amy North

Can energy drinks be advertised without boobs and extreme sports? Is there such as thing as a relaxation drink? And can sugar ever be a virtue? We’ve asked creative agency RPM to find out…

Coke still

Video: What are the challenges of replacing sugar with stevia?

30 Mar 2016 | By Rob Brown

Production of a lower sugar version of Coke Life began in March. So why, and how, has Coke changed the recipe just 18 months after launch? 

ribena light ad campaign

Has the great sugar cull been enough to rescue kids drinks?

30 Mar 2016 | By Natalie Brown

Last year Tesco delisted a raft of added-sugar kids’ fruit juice drinks. So what impact has this had on sales?

Nichola Borg

Spar buyer: 2015 was a 'wake-up call' to soft drinks industry

30 Mar 2016 | By Amy North

Nichola Borg expects full-sugar drink ranges to reduce earlier than expected following the Chancellor’s sugar tax announcement

Germany: Algae Drink

Top 10 global launches: algae drinks to high-caffeine cola

30 Mar 2016 | By Amy North

With the help of Mintel, we’ve scoured the globe to find the best soft drinks innovations. Here’s what we came up with…

pepsi max rain event

Pepsi Max Cherry sweetens sales in sugar-battered market

30 Mar 2016 | By Natalie Brown

No sugar Pepsi Max delivers 12.4% growth for Britvic as rival Coke’s sales go flat

craft drinks

Craft pop sales sparkle as 'discerning' drinkers stock up

30 Mar 2016 | By Amy North

Small batch brands are cashing in as the craft scene spreads to soft drinks. But can mainstream players do craft? 

Coke taste the feeling ad

Coke splashes the cash as ad spend soars to £30m

30 Mar 2016 | By Amy North

Soft drinks brands are pouring money into traditional advertising with spend up 51.4%


CCEP Coca-Cola Zero Sugar sampling 2017

CCEP pushes Coca-Cola Zero Sugar with largest ever sampling

23 May 2017 | By Daniel Selwood

The summer-long activity will see more than five million miniature cans handed out

Halewood Lamb & Watt tonic water range

Halewood revives Lamb & Watt with tonic range to take on Fever-Tree Subscription

18 May 2017 | By Daniel Selwood

Founded in 1847 as a cordial brand, Lamb & Watt was brought into the Halewood portfolio in 1987

My First Savse range

Savse launches My First cold-pressed chilled babyfood Subscription

17 May 2017 | By Daniel Selwood

The NPD comes after two years of development that included a £2.5m investment on a packing line

Idris Elba for Purdey's 2017

Purdey’s begins second phase of Idris Elba #ThriveOn push Subscription

16 May 2017 | By Daniel Selwood

The new activity sees the Pacific Rim actor in 10 15-second online films

Dash Water lineup

Dash Water makes debut with wonky fruit & veg drinks

16 May 2017 | By Helen Gilbert

Founders Alex Wright and Jack Scott set up the brand with input from food waste charity Feedback


iqos electronic cigarette

Can Philip Morris’ IQOS trailblaze a smoke-free future for big tobacco? Subscription

22 May 2017 | By Ronan Hegarty

The tobacco giant is positioning itself as poacher turned gamekeeper at the vanguard of a technology-led revolution for a smoke-free future, but what is the real reason behind its latest move?

supplier of the year, vegetables on a board

Meat-free is on the march. And a counter-narrative is lacking Subscription

18 May 2017 | By Megan Tatum

Attacked by eco-warriors, animal rights activists and yoga teachers, the industry is failing to offer a counter-narrative


Cadbury and Nestlé’s chocolate court battle: give us a break Subscription

17 May 2017 | By James Halliwell

Stefano Agostini, Nestlé’s new CEO of UK & Ireland, will have enough priorities on his plate when he takes over in July, so trying to trademark the shape of its Kit Kat shouldn’t be one of them

East Beach Henderson Island photo Tara Proud_RSPB

Plastic island throws repackaging efforts into sharp focus Subscription

16 May 2017 | By Beth Gault

Images of an uninhabited, picturesque island in the South Pacific littered with detritus has highlighted the problems facing the planet … but what can we do?


Why the Tories’ workers’ rights charter might put the wind up big business Subscription

15 May 2017 | By Ian Quinn

Food and drink organisations have been calling for the government to invest in the workforce, so why the jitters over a new Conservative election pledge?

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