soft drinks report 2016

soft drinks lead image

10 Things You Need To Know About... Soft Drinks

30 Mar 2016

In the latest instalment of our series of digital features we reveal what consumers really think about the soft drinks tax and how concerns over sugar are already impacting the category

soft drinks sugar

More than half of Brits support sugar tax... but will it work?

30 Mar 2016

As the taxman chases soft drinks, a poll for The Grocer raises questions over how effective the sugar levy will be…

Zest adevrt by RPM

Creative challenge: can sugar be a virtue for soft drinks?

30 Mar 2016 | By Amy North

Can energy drinks be advertised without boobs and extreme sports? Is there such as thing as a relaxation drink? And can sugar ever be a virtue? We’ve asked creative agency RPM to find out…

Coke still

Video: What are the challenges of replacing sugar with stevia?

30 Mar 2016 | By Rob Brown

Production of a lower sugar version of Coke Life began in March. So why, and how, has Coke changed the recipe just 18 months after launch? 

ribena light ad campaign

Has the great sugar cull been enough to rescue kids drinks?

30 Mar 2016 | By Natalie Brown

Last year Tesco delisted a raft of added-sugar kids’ fruit juice drinks. So what impact has this had on sales?

Nichola Borg

Spar buyer: 2015 was a 'wake-up call' to soft drinks industry

30 Mar 2016 | By Amy North

Nichola Borg expects full-sugar drink ranges to reduce earlier than expected following the Chancellor’s sugar tax announcement

Germany: Algae Drink

Top 10 global launches: algae drinks to high-caffeine cola

30 Mar 2016 | By Amy North

With the help of Mintel, we’ve scoured the globe to find the best soft drinks innovations. Here’s what we came up with…

pepsi max rain event

Pepsi Max Cherry sweetens sales in sugar-battered market

30 Mar 2016 | By Natalie Brown

No sugar Pepsi Max delivers 12.4% growth for Britvic as rival Coke’s sales go flat

craft drinks

Craft pop sales sparkle as 'discerning' drinkers stock up

30 Mar 2016 | By Amy North

Small batch brands are cashing in as the craft scene spreads to soft drinks. But can mainstream players do craft? 

Coke taste the feeling ad

Coke splashes the cash as ad spend soars to £30m

30 Mar 2016 | By Amy North

Soft drinks brands are pouring money into traditional advertising with spend up 51.4%


Flavoured water

Flavoured water a hit as Brits down extra 33 million litres

16 Mar 2018 | By Daniel Selwood

Value sales of plain water were up 5.1% in still and 7.7% in sparkling to a total of £299.1m

Bottled Water

Losing its bottle? Bottled water category report 2018 Subscription

16 Mar 2018 | By Daniel Selwood

The humble water bottle has been at the centre of a scandal. Not that Brits are turning their backs on water itself

lucozade ad

Lucozade links with Lara Croft for a trip to the movies Video

14 Mar 2018 | By Mark Dishman

The energy drink brand and the Tomb Raider franchise are reunited after nearly 20 years

Sandows Cold Brew Soda - Spice

Sandows unveils sparkling soda made with cold-brew coffee Subscription

13 Mar 2018 | By Daniel Selwood

Both containing cold brew coffee and unrefined golden cane sugar, Citrus and Spice variants will have an rsp of £1.99 (250ml)


Fever-Tree looks to tequila for future growth, says CEO Subscription

13 Mar 2018 | By Daniel Woolfson

The brand has also hinted at bourbon and whisky brand partnerships over the coming year…



It’s not just fish: how panicked should people be about microplastic? Subscription

19 Mar 2018 | By Daniel Selwood

 Health organisations such as the FSA didn’t believe there was cause for concern but couldn’t be certain, it’s an emerging issue … 


What does Unilever’s move to Rotterdam tell us about Brexit and the UK's future? Subscription

15 Mar 2018 | By Carina Perkins

The fmcg giant insists it remains committed to the UK, and its announcement this morning focused on the “evolution” of its structure into three divisions

cows animal welfare farm

Industry and campaigners reach a crossroads over food labelling Subscription

14 Mar 2018 | By Kevin White

Campaigners want meat and dairy labelling that could carry wording on methods of production similar to what is found on packs of eggs

social media

Can brands and online giants defeat ‘fake news’ together? Subscription

13 Mar 2018 | By Daniel Selwood

Suppliers need the influence of online and social media giants as much as those giants need the spending power of suppliers

Sven Lamote Alpro

The future of dairy alternatives: from ‘free-from’ to ‘full of’? Subscription

12 Mar 2018 | By Rachel Graham

Being ‘free from’ a certain ingredient is simply no longer enough to stand out from the crowd. It’s a useful starting point, no doubt, but little more …



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