soft drinks report 2016

soft drinks lead image

10 Things You Need To Know About... Soft Drinks

30 Mar 2016

In the latest instalment of our series of digital features we reveal what consumers really think about the soft drinks tax and how concerns over sugar are already impacting the category

soft drinks sugar

More than half of Brits support sugar tax... but will it work?

30 Mar 2016

As the taxman chases soft drinks, a poll for The Grocer raises questions over how effective the sugar levy will be…

Zest adevrt by RPM

Creative challenge: can sugar be a virtue for soft drinks?

30 Mar 2016 | By Amy North

Can energy drinks be advertised without boobs and extreme sports? Is there such as thing as a relaxation drink? And can sugar ever be a virtue? We’ve asked creative agency RPM to find out…

Coke still

Video: What are the challenges of replacing sugar with stevia?

30 Mar 2016 | By Rob Brown

Production of a lower sugar version of Coke Life began in March. So why, and how, has Coke changed the recipe just 18 months after launch? 

ribena light ad campaign

Has the great sugar cull been enough to rescue kids drinks?

30 Mar 2016 | By Natalie Brown

Last year Tesco delisted a raft of added-sugar kids’ fruit juice drinks. So what impact has this had on sales?

Nichola Borg

Spar buyer: 2015 was a 'wake-up call' to soft drinks industry

30 Mar 2016 | By Amy North

Nichola Borg expects full-sugar drink ranges to reduce earlier than expected following the Chancellor’s sugar tax announcement

Germany: Algae Drink

Top 10 global launches: algae drinks to high-caffeine cola

30 Mar 2016 | By Amy North

With the help of Mintel, we’ve scoured the globe to find the best soft drinks innovations. Here’s what we came up with…

pepsi max rain event

Pepsi Max Cherry sweetens sales in sugar-battered market

30 Mar 2016 | By Natalie Brown

No sugar Pepsi Max delivers 12.4% growth for Britvic as rival Coke’s sales go flat

craft drinks

Craft pop sales sparkle as 'discerning' drinkers stock up

30 Mar 2016 | By Amy North

Small batch brands are cashing in as the craft scene spreads to soft drinks. But can mainstream players do craft? 

Coke taste the feeling ad

Coke splashes the cash as ad spend soars to £30m

30 Mar 2016 | By Amy North

Soft drinks brands are pouring money into traditional advertising with spend up 51.4%



Focus on Juices and Smoothies: 24 February

17 Jan 2018

  Focus On: Juices and Smoothies by Natalie Brown


Lucozade Ribena Suntory eyes Infuji iced tea range Subscription

16 Jan 2018 | By Daniel Selwood

LRS has registered the name Infuji as a trademark with the Intellectual Property Office

Britvic A Healthier Everyday

Britvic launches A Healthier Everyday sustainability drive

12 Jan 2018 | By Daniel Selwood

The initiative aims to help consumers make healthier choices, support the wellbeing of communities, and minimise Britvic’s environmental impact.

Coca-Cola Zero Sugar First Taste advert

Coca-Cola to air ‘First Taste’ ad for Zero Sugar variant

12 Jan 2018 | By Daniel Selwood

The advert stars the elderly character Mr Hadley, who first appeared 12 years ago in an ad for original Coke

Coke Classic PET bottles

Coke Classic ‘should cut sugar rather than pack sizes’ Subscription

11 Jan 2018 | By Daniel Selwood

Classic variant’s largest bottle is mooted to shrink - but health campaigners want the drink to be reformulated


food waste

Wrap needs government support to achieve anything on waste or plastic

17 Jan 2018 | By Ian Quinn

Wrap could, and can, do more for the environment, but first it has to fight for its own survival

Bleached chicken hanging on a production line (not UK processor)

Resolving our food differences with the US could be nearly as tricky as Brexit Subscription

16 Jan 2018 | By Kevin White

As the chlorinated chicken row rumbles on, resolving differences with our friends across the pond could become as challenging as the Brexit negotiations

horsemeat testing

We forget the lessons of Horsegate at our peril

15 Jan 2018 | By Julia Glotz

It has become the reference point for anyone concerned about the integrity of our food supply chains and the integrity of the food business more broadly, so what’s changed?

CCE recycling

Tesco’s conversion to the cause means DRS now has credibility Subscription

11 Jan 2018 | By Ian Quinn

Whether it is the government, or Tesco, that gets there first, some form of DRS is on its way. What else may follow in the war on plastic in the next 25 years, who can say?

receipt Inflation money economy web

Yes, food price inflation should ease – but we can’t afford to get complacent Subscription

10 Jan 2018 | By Carina Perkins

It’s been a bruising 18 months for consumers since the Brexit vote sent sterling crashing



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