soft drinks report 2016

soft drinks lead image

10 Things You Need To Know About... Soft Drinks

30 Mar 2016

In the latest instalment of our series of digital features we reveal what consumers really think about the soft drinks tax and how concerns over sugar are already impacting the category

soft drinks sugar

More than half of Brits support sugar tax... but will it work?

30 Mar 2016

As the taxman chases soft drinks, a poll for The Grocer raises questions over how effective the sugar levy will be…

Zest adevrt by RPM

Creative challenge: can sugar be a virtue for soft drinks?

30 Mar 2016 | By Amy North

Can energy drinks be advertised without boobs and extreme sports? Is there such as thing as a relaxation drink? And can sugar ever be a virtue? We’ve asked creative agency RPM to find out…

Coke still

Video: What are the challenges of replacing sugar with stevia?

30 Mar 2016 | By Rob Brown

Production of a lower sugar version of Coke Life began in March. So why, and how, has Coke changed the recipe just 18 months after launch? 

ribena light ad campaign

Has the great sugar cull been enough to rescue kids drinks?

30 Mar 2016 | By Natalie Brown

Last year Tesco delisted a raft of added-sugar kids’ fruit juice drinks. So what impact has this had on sales?

Nichola Borg

Spar buyer: 2015 was a 'wake-up call' to soft drinks industry

30 Mar 2016 | By Amy North

Nichola Borg expects full-sugar drink ranges to reduce earlier than expected following the Chancellor’s sugar tax announcement

Germany: Algae Drink

Top 10 global launches: algae drinks to high-caffeine cola

30 Mar 2016 | By Amy North

With the help of Mintel, we’ve scoured the globe to find the best soft drinks innovations. Here’s what we came up with…

pepsi max rain event

Pepsi Max Cherry sweetens sales in sugar-battered market

30 Mar 2016 | By Natalie Brown

No sugar Pepsi Max delivers 12.4% growth for Britvic as rival Coke’s sales go flat

craft drinks

Craft pop sales sparkle as 'discerning' drinkers stock up

30 Mar 2016 | By Amy North

Small batch brands are cashing in as the craft scene spreads to soft drinks. But can mainstream players do craft? 

Coke taste the feeling ad

Coke splashes the cash as ad spend soars to £30m

30 Mar 2016 | By Amy North

Soft drinks brands are pouring money into traditional advertising with spend up 51.4%

news

Vimto no added sugar

Vimto owner Nichols continues to outperform UK soft drinks market Subscription

20 Jul 2017 | By Edward Devlin

Vimto owner Nichols has boosted revenues 12.4% to £63.5m in the first half to 30 June as the soft drinks maker continued to outperform the market in the UK.

sodastream

SodaStream's plastic bottle message gets seriously confused Video

20 Jul 2017 | By Mark Dishman

Despite controversy over its May Game of Thrones pastiche, SodaStream is maintaining a GoT link with this ad

Functional

Beauty food: Functional food and drink report 2017 Video

07 Jul 2017 | By Rob Brown, Alex Wright

To think food & drink was once for filling you up or slaking a thirst

Canny chocolate milkshake

Canny secures £100k from the crowd to reformulate and target big four listings Subscription

05 Jul 2017 | By Edward Devlin

Canny plans to use the cash to launch a reformulated version of its chocolate milkshake sweetened with agave and to target supermarket listings.

SPAR Brand smoothie-juice-group web

Spar updates juices and smoothies range Subscription

05 Jul 2017 | By Matt Strudwick

Cranberry and raspberry juice will be added to portfolio to keep it “modern and relevant”

insight

aurosa beer

‘Beer for her’ is a case study in how to misjudge marketing Subscription

20 Jul 2017 | By Daniel Woolfson

The brainchild of a woman, Martina Šmírová, Aurosa comes in an ’elegant and beautiful bottle’, just what the lady ordered - or is it?

Jacob's Oddities

The end of Jacob’s Oddities: a sign of the times in the fast-moving world of snacking NPD Subscription

19 Jul 2017 | By Daniel Selwood

So long Oddities, you brought a little sparkle to a dusty brand when you were launched almost six years ago but new kids on the block have stolen your thunder

chickens poultry farm

British farmers must challenge these US-style mega farm misrepresentations Subscription

18 Jul 2017 | By Kevin White

A headline-grabbing report on intensive factory farming is pure ’scaremongering’ … it’s all down to a question of scale

Hello Fresh

Could Amazon go one better than HelloFresh? Subscription

17 Jul 2017 | By Emma Weinbren

Who would have thought a meal in a cardboard box could prove such a game-changer?

Oxfam tax report critical of Reckitt Benckiser

Who’s to say what a fair share of tax is for multinationals like RB? Subscription

13 Jul 2017 | By Daniel Selwood

It’s easy to be righteous

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