Millennial moderation seems to be the order of the day. But that doesn’t account for the extra 136 million litres of alcohol sold in the past year
By The Grocer News Team
Together, the top 10 alcohol brands have racked up an extra £3.4bn. So who’s up, who’s down, and what’s behind their performance?
The age of piling Britain’s booze aisles high and selling them cheap is well and truly over