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Top Products
Each year we analyse over 100 grocery categories to find out which brands come out on top.
The Grocer’s Top Products 2018: the rise of challenger brands
Startups are shaking up categories at a rapid pace. From petfood to sports nutrition, challenger brands are piling the pressure on the big boys. It’s forcing them to get innovative, and fast
10 of the fastest growing grocery challenger brands
Health is the common thread linking together many of this year’s successful challenger brands
Berry boom sends fruit & veg skywards
Veg is in value and volume growth but it’s fruit that has soared this year
Top yoghurt brands lose out to innovators
Challenger brands focused on free-from, health or indulgence are gaining ground
Brits remain hungry for red meat
Shoppers aren’t shunning all things carnivorous with beef and sausage sales up
Own label butter and spreads up as brands get spread thinly
Eye-watering price increases have kept the category in value growth despite huge drops in volume
Inflation turns milk into cash cow
Brits have splashed out an extra £70.9m on fresh milk over the past year
Pouched rice steams ahead in carb sector
Brits’ carb consumption at home fell this year but there’s room for growth in pouched rice
Pizza, fish & potatoes fuel rise in frozen
Restaurant-quality cues and healthy NPD have helped boost frozen this year
Choc goes posh in boost to premium
The shift towards upmarket is paying off, with price increases keeping chocolate in growth
NPD lacking in cosmetics as value falls
The cosmetics category is sorely in need of innovation after a slow year
Bargain hunt hits cleaning product aisles
Retailers are making way for their own cheaper lines, at the expense of brands
Rollercoaster year for olive oil prices
Olive oil harvests have bounced back this year after tough conditions in 2016/17
Growth from the ground up for coffee
The instant coffee category has revived its fortunes thanks to brand revamps
Candy pins hopes on new 'kidult' craze
Sugar confectionery is targeting ‘kidults’ with nostalgic retro brands
Brands look to premium to add value to grooming
Brands are turning to innovative NPD as shoppers dodge price increases
Dairy-free leads double-digit growth
Dairy-free brands have soared ahead of the overall category’s average growth
Extreme year is good news for OTC sales
The cold start to the year and scorching summer have driven value and volume rises
Longer hair trend leads to volume drops in haircare
Consumers are turning to longer, natural locks but they’re shifting towards premium
Cheese aisle revamps hit brand sales
Range rationalisations in the mults have led to challenging conditions in cheese
Top products analysis
Five of the fastest growing challenger brands in alcohol
Alcohol brands dominate the fastest-growing products in this year’s Top Products report
10 of the fastest growing grocery challenger brands
Health is the common thread linking together many of this year’s successful challenger brands