Top Products

Each year we analyse over 100 grocery categories to find out which brands come out on top.

Top Products 2018 borrowers

The Grocer’s Top Products 2018: the rise of challenger brands

2018-12-14T20:01:00+00:00By

Startups are shaking up categories at a rapid pace. From petfood to sports nutrition, challenger brands are piling the pressure on the big boys. It’s forcing them to get innovative, and fast

Grenade Carb Killa

10 of the fastest growing grocery challenger brands

2018-12-14T10:53:00+00:00By

Health is the common thread linking together many of this year’s successful challenger brands

berries

Berry boom sends fruit & veg skywards

2018-12-11T11:18:00+00:00By Rachel Graham

Veg is in value and volume growth but it’s fruit that has soared this year

Yoghurt

Top yoghurt brands lose out to innovators

2018-12-11T11:07:00+00:00By

Challenger brands focused on free-from, health or indulgence are gaining ground

Beef mince_generic pic_Pexels

Brits remain hungry for red meat

2018-12-11T11:07:00+00:00By

Shoppers aren’t shunning all things carnivorous with beef and sausage sales up

cake baking butter

Own label butter and spreads up as brands get spread thinly

2018-12-11T10:40:00+00:00By Rachel Graham

Eye-watering price increases have kept the category in value growth despite huge drops in volume

Milk

Inflation turns milk into cash cow

2018-12-11T10:40:00+00:00By

Brits have splashed out an extra £70.9m on fresh milk over the past year

Pot Rice

Pouched rice steams ahead in carb sector

2018-12-10T16:21:00+00:00By

Brits’ carb consumption at home fell this year but there’s room for growth in pouched rice

pizza

Pizza, fish & potatoes fuel rise in frozen

2018-12-10T12:13:00+00:00By

Restaurant-quality cues and healthy NPD have helped boost frozen this year

Chocolate

Choc goes posh in boost to premium

2018-12-10T12:02:00+00:00By Megan Tatum

The shift towards upmarket is paying off, with price increases keeping chocolate in growth

Sainsbury's Boutique

NPD lacking in cosmetics as value falls

2018-12-10T12:02:00+00:00By

The cosmetics category is sorely in need of innovation after a slow year

Household

Bargain hunt hits cleaning product aisles

2018-12-10T12:02:00+00:00By

Retailers are making way for their own cheaper lines, at the expense of brands

olive oil

Rollercoaster year for olive oil prices

2018-12-10T12:02:00+00:00By

Olive oil harvests have bounced back this year after tough conditions in 2016/17

coffee pod machine

Growth from the ground up for coffee

2018-12-10T11:30:00+00:00By

The instant coffee category has revived its fortunes thanks to brand revamps

Starburst

Candy pins hopes on new 'kidult' craze

2018-12-10T11:02:00+00:00By

Sugar confectionery is targeting ‘kidults’ with nostalgic retro brands

hand cream moisturiser skincare

Brands look to premium to add value to grooming

2018-12-10T10:51:00+00:00By

Brands are turning to innovative NPD as shoppers dodge price increases

soya milk

Dairy-free leads double-digit growth

2018-12-10T10:45:00+00:00By

Dairy-free brands have soared ahead of the overall category’s average growth

woman taking pill tablet medicine otc

Extreme year is good news for OTC sales

2018-12-10T10:45:00+00:00By

The cold start to the year and scorching summer have driven value and volume rises

Elvive Mask

Longer hair trend leads to volume drops in haircare

2018-12-10T10:45:00+00:00By

Consumers are turning to longer, natural locks but they’re shifting towards premium

cheese

Cheese aisle revamps hit brand sales

2018-12-10T10:39:00+00:00By

Range rationalisations in the mults have led to challenging conditions in cheese

Top products analysis

beers

Five of the fastest growing challenger brands in alcohol

2018-12-12T10:22:00+00:00By

Alcohol brands dominate the fastest-growing products in this year’s Top Products report

Grenade Carb Killa

10 of the fastest growing grocery challenger brands

2018-12-14T10:53:00+00:00By

Health is the common thread linking together many of this year’s successful challenger brands