Optimising your products for search is essential for winning shoppers online and boosting sales. However, it’s easy for brands to waste time and money over-engineering their content for search optimisation.
The Schrems II decision will have a great impact on international commerce among companies doing business with the European Union (EU). The consequence of not paying attention to Schrems II could literally mean a partial or complete shut-down of data transfers between EU and non-EU countries, which could impact the bottom line of any company.
The pandemic has super-charged consumer interest in where food comes from and how it is produced. A new Grocer Vision report explores how manufacturers can respond to increased demand for traceability and transparency.
The Covid-19 pandemic has created both challenges and opportunities in the fast-moving consumer goods/consumer packaged goods sector, drastically impacting consumer shopping behaviour and consumption habits globally.
With a rapidly growing, fully representative community of over 1,000,000 UK consumers, every year Triyit delivers millions of targeted, in-home sampling experiences.
The surge in shopper appetite and eagerness to experiment has not been lost in the free from, plant based and vegan categories. Locked down Brits are hungry for innovation and manufacturers have responded with a raft of ambient, chilled and frozen NPD.
Plastic has re-emerged during the pandemic as a useful material for keeping people safe. Yet with the public still caring deeply about the scandal of plastic waste, how are businesses responding?
Making your brand more authentic is a sure fire way to engage with consumers in 2021. After a year of Covid chaos, people are looking for authenticity in the brands they engage with: shopping more locally, choosing brands that show they stand for something and supporting those that show consistency and clarity in their messaging and visuals.
The packaging industry has faced trying times due to both the Covid-19 pandemic and Brexit.
Despite the challenges of 2020, premiumisation continues to drive growth – this has to be good news for the Petcare category.
Convenience has enticed fmcg manufacturers in recent years, with shoppers turning to the sector for its proximity and safety during the pandemic. As lockdown eases, suppliers need detailed customer data for this burgeoning channel
The events of 2020, particularly the Covid-19 pandemic, has resulted in brands adapting to this new climate of uncertainty in the hot drinks and cold brew sector.
YouGov is a global provider of analysis and data generated by consumers in over 55 markets. Using Profiles, our audience profiling platform – which gives you access to hundreds of thousands of variables on consumer behaviour from 350,000 UK consumers – we’ve delved into the profile of people who’ve recently drunk alcohol from shops to watch sports at home.
The pandemic has rapidly altered consumer behaviour: demand has shifted from basic survival necessities to stocking up on creature comforts, with brands needing to adjust their offerings to meet these changing needs.
Covid-19 brought forward new purchase habits and behaviours. Post-pandemic, many shoppers will likely continue opting for the convenience of buying groceries online. To adapt quickly and grow sustainably, grocers need to be available to their shoppers anywhere, anytime and on any device.
The survey of leading retailers in the UK and France delves deep behind the headlines to offer fresh statistics, essential insight and real-life examples from people working across the sector
Food and drink industry logistics suppliers have already had to adapt their focus to meet the needs of a difficult market this year - and now, Brexit looms.
We found it takes an average of 9-10 days to recover search placement when a product is out of stock for 2+ days on both Amazon and Tesco.com
Young shoppers are rewriting the rules of engagement for fmcg brands. A new Grocer Vision report explores the values and behaviours driving today’s young adults – and how brands can build meaningful connections with them.
Covid-19 has shaken up the soft drinks market this year with both key challenges and opportunities emerging. The sector has also seen a flurry of new trends emerging over the past year with key consumer demands including the rise of health, good deals, mixability. These will need to be addressed in the next 12 months. This supplement will give you meaningful insights and industry comment along with an overview of the trends that consumers are buying into.
Consumers are increasingly discovering that the frozen food aisle has become more diverse and attractive in recent years, shedding its staid image and providing a broad variety of options that is taking the challenge back to chilled. Innovation and a change in consumer attitudes are contributors to the growth of the frozen category. This supplement will give you meaningful insights and industry comment along with an overview of the trends that consumers are buying into.
With a household penetration of almost 100% ( Kantar WorldPanel, August 9th 2020) biscuits are a staple for the majority of shoppers. What’s more, despite changing shopping habits, this year has seen continued growth within the biscuits category.
With snacking becoming more mainstream, consumers’ key purchasing motivations are increasingly varied and the category remains vibrant and challenging. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
Gen Z are the most impactful shopping demographic as they pioneer the way for new trends which the rest of us will follow.
Covid-19 is having a dramatic impact on this sector. As we all spend more time indoors, people are carrying out deeper cleans and keeping up on our appearances for those adventures beyond our homes as the economy opens again. The virus has made everyone more aware of the importance of hygiene and the need for effective sanitising products. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
The UK is a nation of coffee lovers. Whether it’s soluble, capsules or roast and ground, coffee is often the first drink of the day for millions of Brits every morning. Now, approximately 30 billion cups of coffee are consumed in the UK each year, 70% of which was bought at retail and consumed at home. And with in-home worth £1.6bn, growing +9.8% YTD and bought by 87% of UK households, coffee still has great potential to stimulate retail sales.
When thinking about reaching your potential in the wholesale channel, how much consideration are you giving to B2B eCommerce?
Up until recently, petfoods value increase was driven by treats and shoppers purchasing at higher average prices. These days, our pets can easily enjoy the same kind of fashionable grocery products as their owners meaning that products that aid sleep and digestion, are plant based or free from, sit comfortably alongside both traditional and value brands in-store. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
The pandemic has created a compelling new business case for the circular economy. A new Grocer Vision report explores what this means for food and drink – and how manufacturers can build circularity principles into their post-Covid recovery.
Customer profiles and purchasing habits are changing, traditional marketing channels are disappearing, and marketing budgets are being urgently redirected.
The free-from and plant-based categories are becoming increasingly mainstream. With free-from sales breaking the £2bn barrier for the first time and three quarters of households trying plant based meat free alternatives, brands are pulling out the stops to meet consumer demand and create appealing new innovations.
Plant-based eating has undeniably been the defining consumer trend of the past 12 months. Sales of plant-based & dairy-free – the single biggest part of the fast-growing plant-based universe – have hit £454 million, with a whopping £57 million added last year alone. But this hasn’t happened overnight. This category has grown by a phenomenal 140% in the last six years , and the great news is that we’ve still only just scratched the surface.
As consumers, we’re constantly told one of the most effective ways to reduce carbon emissions is through adapting our diet. With more brands introducing plant-based ranges and sustainable packaging, it’s becoming ever-easier to make sustainable choices. But are consumers really ready to commit to change and will they put their money where their mouth is?
Six in ten Brits (62%) like it when companies have a moral message – but three in ten 30%) think they treat ethics and sustainability like a fad.
How are retailers making their supply chains more agile, flexible, efficient and fit for the new digital age?
Heineken UK offers guidance to help businesses grow their no and low alcohol sales
The overall soft drinks category has been one of the stand out performers for the last two years, growing in both value and volume sales as it continues to offer more than hydration and the soft drinks levy showing that consumers are responding to price increases. Whilst some categories are in decline, brands in other categories, such as Vimto now worth £90bn, are enjoying unprecedented growth.
The answer lies with data. A successful product launch can add millions to the bottom line, attract new customers and excite existing ones. But identifying the latest NPD opportunity can only be achieved when data is captured properly and turned into an actionable insight. Something, not many companies do successfully.
As the darker nights draw in, the Premium Lager category expands in growth as consumers look to recreate premium experiences at home instead of going out. Here, HEINEKEN UK offers guidance to support the off-trade with growing a sustainable Premium Lager category.
As the British apple industry stands on the cusp of an exciting new era, thought leaders join forces to provide a comprehensive review of what the future holds.
Global food and beverage supply chains have evolved over many years to be as lean and agile as possible
Heineken UK offers guidance to help businesses grow their no and low alcohol sales
Your complete guide to sourcing tuna that won’t cost the Earth
Where packaging is concerned, plastic is public enemy number one. Or is it?
How can we be sure that public discussion on packaging and plastics reflects consumer purchase intentions?
A new era dawns for integral refrigeration technology and the methods for financing refrigeration
Guidance to help businesses and charities continue to comply with data protection law after the UK leaves the EU.
YouGov’s latest white paper looks at how cooking habits and food attitudes differ between those who eat meat and those who don’t
Gen Z are the consumers of the future and their buying power will affect all brands’ bottom line
Intelligent automation is transforming both industries in unexpected ways…
Innovation is driving success in the busy but creative confectionery sector
What goes on behind the scenes in any retail environment may not be seen by many but is a massive operation requiring streamlined logistics solutions.
While many exported British products are aimed at European customers, a looming no-deal Brexit is causing many to look to new and emerging markets in the face of the uncertainty this is causing.
Is plastic packaging your friend or foe? Are you making sustainable decisions that will retain your customers and attract new ones? Sustainability is high on every agenda and an opportunity for brands and retailers to make a difference to the planet and your bottom line.
The UK food and drink supply chain is a dynamic model of speedy efficiency, so even a minor disruption such as this summer’s CO2 shortage can create a ripple effect that magnifies as it widens. In this whitepaper, the most catastrophic and high-profile supply chain breakdowns are examined to understand what went wrong and why – and, crucially, what can food and drink manufacturers avoid supply-chain issues?
Bray Leino surveyed 1,400 consumers in London, Wales and the North East on a range of behaviours and attitudes to food and drink. What is influencing their buying decisions? What are they buying more and less of? How do they feel Brexit will impact price and quality? What are the regional differences and what does this all tell us about how food and drink brands should approach their brand-building activity?
SEARCH for the products, services and companies you need in the definitive guide to the UK food and drink industry.