Whitepapers

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WHITE PAPER – Accelerate your supply chain as retail pressure intensifies

31 Jul 2018

Big or small, Food and Drink manufacturers are under pressure. Supermarket range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing unpredictability of Brexit are just some of the huge challenges facing them in 2018. 

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WHITE PAPER – Innovation… who gives a SHIFT?

23 Jul 2018

There was a time where it was enough to do one thing and do it well. When simply providing a solid product and service would support your business model for many years, if not decades. But the world has changed and continues to change… fast. Brands need to be planning ahead, but also ready to react when the competition start to encroach on their territory.  

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White Paper: A new model for launching new products

13 Jul 2018

As three in four new product launches currently fail within a year, Bray Leino’s new comms model suggests how the traditional approach can evolve to de-risk the launch process. Hosted by The Grocer, Bray Leino invited marketers from leading food and drink brands to discuss this hypothesis. That discussion is the basis for this paper.

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White Paper: Sustainable Solutions to the Plastic Packaging Problem

11 Jul 2018

The challenge faced by our industry to deliver sustainable packaging whilst minimising food waste, managing cost, and meeting modern consumer demands grows ever greater. This complex issue for retailers, FMCG brands, own-label producers and across the packaging supply chain continues to gather pace. As an industry we all recognise that finding scalable, sustainable solutions to the plastic packaging problem is key.

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White Paper: The Power of Protein - 2018 Category Analysis

17 May 2018

The UK protein market has exploded. With more SKUs, NPDs and market entrants than ever before, protein popularity is prompting brands and retailers to evolve to meet the needs of increasingly health conscious shoppers.

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White Paper: Placing customer demand at the heart of your transformed supply chain

27 Apr 2018

Supply chain transformation has turned out to be a lot harder to achieve than anyone thought, and many retailers are watching their original goals slip away in a continually changing retail environment.

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White Paper: Understand why today’s consumers demand more from convenience

05 Apr 2018

Convenience, a growing sector predicted to be worth £47.1 billion by 2022, used to mean an acceptance of higher prices with limited choice, but that isn’t the case today.

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White Paper: Where do students shop for groceries?

22 Mar 2018

With exclusive access into 130 universities and student halls across the country, every year Dig-In Box delivers over 5 million product samples directly into the hands of UK students.  In 2017 43,000 students completed our 30 question survey about their shopping habits, lifestyle and influences.

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White Paper: why the future of food and drink is plant-based

06 Mar 2018

As the UK celebrates the first Plant Power Day, leading influencers, analysts and thought leaders join forces to provide a comprehensive review – and preview – of the future of plant-based food and drink.

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White Paper: Why 2018 is the year to focus on ‘betterment’

05 Jan 2018

It’s that time of year when we pledge to be healthier, happier versions of ourselves, but for brands and retailers, committing to ‘betterment’ should last beyond January, say brand, innovation and packaging design experts Sun Branding Solutions.

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White Paper: 9 Questions brands want to ask about Gen Z, answered

25 Oct 2017

Never has a generation been so well connected to information, entertainment, and other people. Generation Z has been a focus for sensationalist headlines and cultural critique, but how much of it is true, and what do marketers need to do to appeal to this increasingly significant audience?

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White Paper: What are the eight myths surrounding online shopping?

19 Oct 2017

It might seem like online shopping is growing at an exponential rate, with new formats, new technology and new functionality emerging every day.  But in reality, in-store sales still account for 95 per cent of all retail experiences worldwide, and 15 per cent in the UK.

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White Paper: Boost productivity and empower your workforce with RPA

06 Oct 2017

Retailers are under increasing pressure from new discount formats, online retailing and the introduction of the national living wage. They need new ways to boost productivity and empower their workforce to deliver great customer service – and get ahead of the competition.

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Three top tips to becoming the superhero of the shelf

27 Sep 2017

Category management has been revolutionised. Today you need to become the superhero of the shelf to tackle the omnichannel and hyper-competitive environment. But how can you achieve this in a world where the real power rests with the shopper?

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Challenge illusion of innovation & unlock £3bn in value

21 Sep 2017

The UK grocery market is going through a transformative phase because discounters have challenged the British public’s perception of product innovation.

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Food & Drink, post-Brexit. What do we care about?

12 Sep 2017

A year since the EU referendum exposed striking regional divides, Bray Leino’s new report, ‘The Trouble with Bubbles’, examines regional consumer attitudes towards Britishness, health and wellness, food fads, trends and how brands are marketed.

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Are you ready for integrated food safety?

22 May 2017

The implementation of comprehensive end-to-end Food Safety and Task Management strategies that utilize remote monitoring based upon IoT promise to provide businesses with a new cornerstone for building a comprehensive and preemptive Food Safety and Facilities plan.

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How can the multiples beat the discounters?

23 Mar 2017

Aldi and Lidl are showing continued growth, but with 94% of customers shopping at both a multiple and a discounter, and with price only the fourth most important factor to a customer, the likes of Tesco, Asda and Sainsbury’s can still beat the discounters.

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Whitepaper: Understand how customers connect with alcohol brands

16 Mar 2017

In an occasion-driven industry like alcoholic drinks, there is not an ‘off-the-shelf’ consumer touchpoint journey.

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Whitepaper: Are you a UK food or drink company looking to expand your business into international markets?

18 Jan 2017

Are you a UK food or drink company looking to expand your business?

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