>>UK Beer and Cider sales buoyant

The most notable performance in the category over the past year has been from Carlsberg, which has experienced significant volume and value growth in its Carlsberg and Carlsberg Export brands, thanks to strong promotion.
In cider, Scottish Courage’s Strongbow has performed well, and the addition of Strongbow Sirrus should give the brand a further boost.
In ale, John Smith’s Extra Smooth had the highest growth, up 20.3% in value.