After facing a “pivotal” year trialling its new “Deliver to the Nation” scheme, Booths will now work on expanding its home delivery service further, the family-owned regional food and drink retailer announced today.
The year-long experiment saw Booths deliver to any UK postcode, even remote parts of Scotland, which was a first in the retailer’s 167-year history.
“With one season of UK delivery under our belt, we’re looking forward to refining and expanding our service in 2015,” said chairman Edwin Booth.
Booths’ expansion plans include a targeted marketing campaign to boost brand awareness across Britain. Going forward, Booths will also take a “great deal” of lessons learnt from the trial this Christmas, as orders for home delivery and collect in-store shot up 34%.
“The sharp increase in click and collect orders did really stretch us,” said Booth. “Our staff put in some pretty heroic efforts to get orders out, and I’d like to pay tribute to the supreme efforts made by everyone at Booths.”
This “Deliver to the Nation” news comes as the retailer also announces its Christmas takings, with total sales up 0.6% in the six weeks to 3 January, but like-for-like sales down 0.8%.
“Against the backdrop of a challenging retail market coupled with food deflation, sales at Booths held up reasonably well,” said Booth. “As a comparison, our performance in Christmas 2013 was the best ever, with sales up by over 6%, so we had a big sales target to hit in an increasingly volatile grocery market.”