Tesco has lost its crown as Ireland’s biggest grocer, according to the latest Republic of Ireland market share figures from Kantar Worldpanel.
In the 12 weeks ending 29 March, Tesco’s market share dipped to 24.7% from 25.9% during the corresponding period in 2014. Its sales fell by 3.4% year on year.
Although Tesco’s market share is declining, Kantar found customers were making the same number of shopping trips with increased average basket sizes.
SuperValu took Tesco’s position at the top, though its own market share dipped slightly, to 24.9%, after 0.3% sales growth. Aldi and Lidl have taken 16.8% of the market after combined sales growth of 10.8%.