Shepherd Neame has teamed up with the retailer to produce Canterbury Jack a 4% abv Kentish ale (rsp: £1.74 for 500ml). Tesco and the brewer hope the beer will raise £20,000 to help fund specialist nurses at children's cancer charity CLIC Sargent, Tesco's chosen charity for 2010.
In another charitable link-up, Tesco stores in East Anglia will stock Hero ale from this month. Produced by Wolf Brewery, the new beer was created in memory of a First World War veteran from Norfolk and will raise money through the Benevolent Fund of the Royal Anglian Regiment for soldiers wounded in Afghanistan. Ten pence from every bottle will go to the charity.
"We hope the beer will demonstrate to our soldiers that we are behind them in the challenge they face," said a brewery spokesman.