Manchester family brewer J W Lees is revamping the packaging of its John Willies beer as part of a long term plan to stake a claim in the premium packaged ale market. Earlier this year the brewer brought in the Branded Drinks Partnership to handle sales and distribution of the brand. The brewer's take home sales manager, Pat Connolly, said: "Our next priority was to examine the packaging and increase its impact on the fixture. We believe John Willies has a lot of potential to add value to the business and this is part of the process of developing the brand." {{DRINKS }}

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