Tesco dumped New Covent Garden Soup (NCG) in October last year, replacing the range with Bartlett Bowlfuls, supplied by a sister company of potato giant Albert Barlett, on 19 January. A year on, Tesco announced that NCG was back in (14 Oct), and axed its venture brand the New York Soup Co. Sounds a souper strategy!

Read The Grocer’s Review of the Year 2013.

Topics