GlaxoSmithKline’s flagship soft drinks brand Ribena is being reformulated with less sugar.
Due on shelf in early summer, the new line will replace the standard version of the 68-year-old brand.
The recipe revamp comes in a climate where demand for healthy products is increasing and amid revelations that Ribena currently contains more sugar than Coca-Cola. However, the company insists the change is a result of ongoing research.
“People’s tastes change and we’ve already brought in the Light variant and Toothkind to meet demands,” said a spokeswoman. “We look where consumer trends are going.”